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Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River : Pearson, [2016]Edition: Third editionDescription: xxxiv, 942 pages : illustrations (colour) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292093239 (print) :
Subject(s): DDC classification:
  • 658.80094 23
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Previous edition: 2012.

Includes bibliographical references and index.

Formerly CIP. Uk

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